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How a third-generation entrepreneur went viral through mockumentary microdrama
Key takeaways: Shi Zhancheng, son of the chairman of towel maker Grace, went viral with a microdrama he made based on his family. After becoming influencers, Zhancheng and his uncle Shi Jing appeared...
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Who are China’s richest men? 2024 New Fortune 500 Wealth Creation List...
On 12 June, China’s 2024 New Fortune 500 Wealth Creation List (新财富500创富榜) was officially published. This time, the threshold of the list was 6.63 billion RMB (approx. 0.91 billion USD). Image: New...
View ArticleNet-a-Porter to exit China as joint venture with Alibaba ends
On 14 June, it was reported that luxury e-tailer Net-a-Porter would exit China. The news came just shy of 6 years after the announcement of the joint venture between YOOX Net-a-Porter Group (YNAP) and...
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Pet Economy in China: Brands celebrate ‘Children’s Day for pets’ to leverage...
Key takeaways: Merchants capitalise on young people’s perception of pets as family members by celebrating Children’s Day for pets. Brands that are pet-friendly are more likely to be accepted by...
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How does international brand Uniqlo go hyperlocal with City Journal?
Key takeaways: Uniqlo teams up with photography publisher Jiazazhi to release 2 city-exclusive zines in Shanghai and Wuhan, Hubei. With local co-creators, the zines are structured around a “city walk”...
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Scrolling: Maison Margiela holds exhibition for Tabi shoes in Suzhou
On 19 June, luxury fashion brand Maison Margiela unveiled the recent incarnation of its experiential exhibition ‘Tabiology’ at its latest Suzhou store. The current stop of the archival exhibition of...
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Marimekko celebrates Unikko’s 60th anniversary with HeyTea collaboration
On 24 June, Finnish textiles, clothing and lifestyle brand Marimekko announced that it has teamed up with leading Chinese tea chain HeyTea as part of the 60th anniversary celebrations of its iconic...
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Uniqlo partners with Shanghai Museum for UT T-shirts
First teased at the end of May, the latest Uniqlo UT collaboration has finally unveiled itself in its entirety. The hotly anticipated team-up is between the Japanese fast fashion giant and the...
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Year of the Dragon? Anta unveils Olympics uniform for Chinese winners
On the evening of 25 June, leading Chinese sportswear brand Anta unveiled the Chinese delegation’s official uniform for victory ceremonies at the 2024 Paris Olympics. The event was held at the...
View ArticleIs Urban Revivo going public in Hong Kong?
On 24 June, it was reported that Chinese fast fashion brand Urban Revivo is considering being listed in Hong Kong. According to Bloomberg, the Guangzhou-based brand is consulting on its potential...
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“Largest Lululemon store in Asia” opens in Beijing
On 28 June, the Lululemon Sanlitun store in Beijing reopened in a larger location. It claimed to be the largest Asian store for the Canadian athletic apparel brand on 27 June by staff, but later...
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The cult following of designer lifestyle brand Tagi., explained
Key takeaways: Tagi. celebrates its 5th anniversary with a new store in Aranya, where it held pop-ups twice last year. The brand has a hardcore following among its customers, but outsiders find it...
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Louis Vuitton’s second stop on its “city tour” is Beijing
On 8 July, Louis Vuitton’s podcast EXTENDED presented a special edition on Beijing. In the first episode, media personality Hong Huang and Qin Siyuan, co-founder of the Sound Museum, were invited to...
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Chanel opens exhibition in Shanghai while planning show in Hangzhou
On 12 July, the hotly anticipated Shanghai leg of the exhibition Gabrielle Chanel. Fashion Manifesto finally opened to the public at the Power Station of Art (上海当代艺术博物馆) in Huangpu, Shanghai. The...
View ArticleJD’s Ochama announces delivery in under an hour in Europe
JD.com-owned European omnichannel retail brand Ochama recently announced that it will provide 1-hour express delivery for customers based in a large part of Amsterdam, between 9am and 11pm. During...
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Xiaohongshu creates another platform IP: Slow People Festival
Key takeaways: Xiaohongshu (RED) proposed the “Slow People Festival” IP by mining and analysing platform data and content. Dali, known for its leisurely pace, was the festival’s first stop. Many...
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What’s the colour of this summer? Brands are trying to define it
Every summer, brands strive to define the colour that best represents the season. However, few colours are as closely associated with spring as cherry blossom pink. To brands, summer can be the red of...
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Voila Violette: Vogue and Douyin team up for new French Violet trend
As brands scramble to define the colour of the summer, hoping to crack the code and find this year’s equivalent of Dopamine Dressing, the platform that brought us Dopamine Dressing and Maillard Style...
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Louis Vuitton opens world’s third chocolate shop in Shanghai
While exploring “Beijing style” with pop-ups to celebrate its city guide about the Chinese capital, Louis Vuitton has not forgotten about Shanghai. This time, the French luxury Maison has brought its...
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Qixi comes early: how international brands bridge cultures with Chinese...
Key takeaways: This year Qixi, or Chinese Valentine’s Day, comes earlier than 2023 so brands are starting their campaigns even earlier. Many brands use couples and bridges as motifs in their campaign...
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