China gains fuel luxury retailers’ upbeat 2024 outlook
The luxury fashion multinational Tapestry, which owns the handbag brands Coach and Kate Spade, has surprised analysts by raising its 2024 profit forecast. The company rode on strong China sales to...
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Colours of China: Honor of Kings and Harper’s Bazaar team up for character...
On 11 February, the popular mobile game Honor of Kings announced its collaboration with Harper’s Bazaar magazine for a campaign to celebrate the “colours of China”. According to Bazaar’s editor Simona...
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How a lingerie brand and indie rock band became ‘in sync’ for Valentine’s Day
On Valentine’s Day, indie rock band The Molds released their long-anticipated new song after a drastic stylistic and line-up change. However, this is not a regular single release, but a collaboration...
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Open and Close: To Summer launches “room of her own” with “Nosepaper”
New Chinese-style fragrance label To Summer has recently opened a new experiential store in Shanghai’s ROCKBUND area on the Bund. Inspired by English writer Virginia Woolf’s (1882 – 1941) A Room of...
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Prada comes out swinging in the new year with Jia Ling sponsorship
Grossing over 3 billion RMB (417.13 million USD), Jia Ling’s new film YOLO has topped the CNY box office. Recently, discerning netizens noticed that many pieces from her roadshow outfits were from one...
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Late bloomer? Prada unveils Blossoms Shanghai collab 2 months after series ended
28 February, Shanghai, a special night opened at Rong Zhai, the mansion restored by the Italian luxury fashion house Prada. Just after Milan Fashion Week, which actress Ma Yili attended, Prada hosted...
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Happy “Jingzhe”! What are solar terms and how can brands leverage them?
Key takeaways: Solar terms are 24 periods of the year that match seasonal changes and have become associated with certain traditions and customs. They are becoming increasingly popular on marketing...
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Is this the disc you’re looking for? Randomevent and fRUITYSHOP drop...
On 2 March, the long-teased mini collection collaboration between street fashion label Randomevent and independent record store fRUITYSHOP finally dropped. Aptly named “Music Lovers” the collection is...
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Is Mint Mambo the official successor of Maillard Style?
Towards the end of February, GQ China and Douyin, TikTok’s Chinese sister app teamed up again for a new trend announcement – the Mint Mambo. This marks the second time the fashion magazine and the...
View Article6 Chinese luxury consumer personas to watch out for
In the dynamic landscape of China’s luxury market, the diverse array of luxury consumers can be categorized into distinct types, each driven by unique preferences and lifestyles. Navigating this...
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Crafted World: Loewe to open exhibition in Shanghai
From the Studio Ghibli collaboration collection to a made to order dressing box for the Spanish Crown, Spanish fashion house Loewe is set to bring its first major exhibition to Shanghai. Between 22...
View ArticleFall in love again: China meets new era of Gucci
The Kering-owned luxury fashion house Gucci has a new offering for Chinese consumers. From March 11-17, residents of Chengdu, Beijing, Shenzhen and Shanghai will be able to experience the Ancora...
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Anta goes global with launch of Kyrie Irving signature sneaker
On 6 March in Dallas, Texas and 7 March in Beijing, Chinese sportswear giant Anta dropped its hotly anticipated signature sneaker with NBA star Kyrie Irving of the Dallas Mavericks. Later the same...
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Gentle Monster revamps Haus Shanghai with installations and a croissant gym
Cult South Korean fashion eyewear label Gentle Monster has revamped its Shanghai multi-brand retail space from Haus Shanghai to Haus Nowhere. Coinciding with the reopening of the space, the brands...
View ArticleZara’s physical footprint in China shrinks as digital strategy wins big
Zara’s parent company, Inditex, saw its profits more than double in China last year as the Spanish fast fashion label turbocharged its digital marketing strategy. Until 2019, China was home to Zara’s...
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Kenzo brings hand-drawn quince blossoms to three cities
Between 22 March and 7 April, Kenzo is bringing pop-up events to Beijing, Shanghai and Shenzhen at the same time. Kenzo has covered the walls and windows near its stores in the three cities with...
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Fashionably late? Supreme opens first China store in Shanghai
On 23 March, more than 3 months after the hoarding went up on Fumin Road, Shanghai, Supreme finally opened the doors to its first store in China. The opening was a reservation-only affair that needed...
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Fenty Beauty enters China via Sephora, with Rihanna on the cover of Vogue Plus
On 21 March, Rihanna announced on Weibo that her Fenty Beauty brand was set to launch in China, via a partnership with Sephora on 1 April. 5 days later, Rihanna appeared on the cover of Vogue Plus,...
View ArticleSHEIN doubles profits to 2 billion as it mulls London IPO listing
Insiders at the controversial Chinese fashion company SHEIN say the company’s profits doubled last year, reaching a new high of 2 billion USD. Impressively, this figure not only far surpasses its...
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Skechers sets up camp at Xiaohangkeng
American footwear brand Skechers is appealing to China’s outdoor sports fanatics with an offline event at Xiaohangkeng camping site in Zhejiang. As well as a scenic group hike through the secluded...
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