Inside Lululemon’s menswear pop-up shop
Canadian activewear brand Lululemon has opened a time-limited store specifically for its menswear line. The pop-up location will be open to the public between 30 November 2023 and 4 January 2024. The...
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Reality check: virtual human AYAYI launches first “phygital” fashion collection
China’s hyper-realistic digital human AYAYI has launched her own eponymous fashion brand. With the tagline “Realistic Utopia” (现实乌托邦) for its first collection, the brand is focused on the “phygital”,...
View ArticleIs Li-Ning entering the outdoor market by acquiring Haglöfs?
Over a year after the acquisition of British Shoemaker Clarks, Li Ning, the Chinese gymnast-turned-entrepreneur has his eyes set on the Swedish outdoor performance label Haglöfs. The Hong Kong-based...
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Cheap as chips: ALDI takes over Shanghai Metro
On 20 December, passengers in Shanghai’s Jing’an Temple metro station were greeted by four floor-to-ceiling giant-sized groceries including: a Chinese leaf, a carrot, a milk carton and a croissant....
View ArticleA year in collaborations: the good, the bad and the speechless
DT Business Observer has conducted a survey on collaborations, in particular from tea and coffee chains. Among the 1023 respondents, 85% were people born in the 1990s and 2000s. 75% of the respondents...
View ArticleRare as dragon scales: Givenchy teams up with Wallpaper for “Yellow Calendar”
French luxury fashion house Givenchy has teamed up with Wallpaper Store to release a 2024/Year of the Dragon edition of Huangli (黄历, lit. “Yellow Calendar”) almanac. The almanac features traditional...
View ArticleBarbour opens first concept store and outlet store in China
British heritage lifestyle brand Barbour has recently opened its first concept store in China at Taikoo Li Chengdu and its first Chinese outlet store at Bicester Village Shanghai. These openings...
View ArticleTikTok aims to grow e-commerce business tenfold in 2024
Could 2024 be the year shopping becomes TikTok’s core business? According to a new report from Bloomberg, TikTok is eyeing a tenfold increase in merchandise sales in the US this year, amounting to a...
View ArticlePop art: POP MART and Balmain release limited edition figurine
Chinese blind box toymaker POP MART and French luxury fashion house Balmain have teamed up for a special version of the Mega Space Molly 1000% figurine, limited to 999 pieces in the world. The 70cm...
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Enter the Dragonite: Fendi x FRGMT x Pokémon pop-up lands in Chengdu
On 8 January, a trio of Dragonites landed at the Fendi x FRGMT x Pokémon pop-up shop in Chengdu Taikoo Li. Two giant statues of the Dragon-type Pokémon guard the perimeters of the shop, one standing...
View ArticleChina’s iPhone sales fall 30% in first week of 2024
iPhone sales in China have plummeted a staggering 30% in the first week of this year, according to analysis from New York-based investment banking firm Jefferies Group. This comes on top of Apple’s 3%...
View ArticlePrada releases CNY ad shot in restored Shanghai mansion
Step aside dragons and say hello to Art Deco heaven. Italian luxury fashion house Prada is taking an understated approach to its Chinese New Year marketing this year with a cinematic ad shot in its...
View ArticleTemu becomes world’s second most visited retail site
The Chinese tech giant PDD Holdings ended 2023 on a high. In November, the multinational surpassed its main rival Alibaba in market capitalization. Now data reveals its cross-border budget shopping...
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Descente opens Shanghai concept store including pop-up space
On 9 January, Japanese sportswear label Descente opened its doors at the Xintiandi shopping district in Shanghai. Alongside the physical opening, the brand also launched a time-limited virtual space....
View ArticleNew Spring, New Me: Lululemon partners with Michelle Yeoh
Canadian activewear brand Lululemon is partnering with Oscar-winning actress Michelle Yeoh for a unique Spring Festival (Chinese New Year) campaign with Eastern philosophy at its core. Lululemon is...
View ArticleMade in China, Sold By China: A practical guide to Chinese overseas retail...
Budget-friendly e-commerce sites are now one of China’s biggest exports as global cost-of-living crises have made the value-driven consumption style of Chinese consumers a necessity abroad. This...
View ArticleSHEIN is the most downloaded shopping app, again
On 15 January, the market insights and analytics platform data.ai published its 2023 “State of Mobile” report. The report shows that fashion and lifestyle online retailer SHEIN is once again the...
View ArticleOnitsuka Tiger and Astro Boy team up for new collection and Shanghai pop-up
Japanese sportswear label Onitsuka Tiger has partnered with Japanese manga and anime IP Astro Boy for a co-branded collection, as well as a pop-up space in Shanghai. The move comes to celebrate their...
View ArticleLABUBU storms Milan Fashion Week with POP MART x Pronounce collab
On 14 January, the Chinese designer brand Pronounce staged its AW24 collection at Milan Men’s Fashion Week. Two familiar faces were spotted in the front row. Upon closer examination, they were indeed...
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Valentino gets Butterful & Creamorous with orange storefront
South Korean bakery Butterful & Creamorous (B&C) has teamed up with Valentino Beauty to paint its Shanghai flagship store orange. Four classic items from B&C that don the new orange colour...
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